With over 20 years of experience designing event environments for clients, organisers and global brands for festivals, brand experiences and outdoor events. Projects often revolved around temporary structures, bespoke hospitality pods and immersive environments created to deliver high-impact customer experiences.

Through this work, I developed a passion for 3D design, CAD and spatial planning, which led to a deeper interest in Architectural Technology. I became particularly drawn to the emerging shift within both industries towards semi-permanent, reusable and demountable construction systems; a movement driven by the same core goals: sustainability, smarter use of materials and less waste.

It became clear that the boundary between temporary event structures, semi-permanent installations and permanent buildings was rapidly narrowing, and that both industries had significant opportunities to learn from one another.